The Story Behind the Negroni

Negronis are classic cocktails that have survived changing tastes and fads in order to remain one of the most recognized drinks in history. It’s a good beverage to order when you want something unfussy and sophisticated and want to focus on taste instead of trends. If you hire a bartender for your party, putting a Negroni on the drink menu will definitely set the tone for an upscale evening. Unlike many cocktails, there is a clear story behind the invention of the Negroni. Here is a look at how this classic cocktail was created.

Bar Casoni

In the early 20th century, there was a cocktail that was popular in Italy called the Americano. An Americano contained sweet vermouth, club soda, and the bitter Italian liqueur Campari. In about 1920, Count Camillo Negroni—an Italian man who had recently returned to Florence after working on ranges in the American Midwest—visited Florence’s Bar Casoni for a drink. He had a special request. He wanted an Americano, but instead of using club soda, he asked the bartender to swap it out with gin. With this order, the Negroni was born.

Long-Term Popularity

Among bartenders, there are three cocktails that are considered classics: dry martinis, Manhattans, and Negronis. Negronis have maintained this level of popularity for a few reasons. First, it has a balanced flavor that has wide appeal. It is a little bitter and little sweet, but also light and refreshing. Second, it is easy to make and versatile. By adjusting the ratios of sweet vermouth, gin, and Campari, you can strike the perfect balance of flavor for anyone’s palate.

Serve up the perfect Negroni at your next party with help from Professional Bartenders Unlimited. Our bartenders in Tucson will take charge of the mixology, so you can actually enjoy your guests. Talk to our team today by calling (520) 721-1577.